Market Qualified Leads are the leads that have cleared the first hurdle and are steps away from transforming into customers. MQLs are up-and-coming leads who are curious about your product or service and are considering you; however, they haven’t wholly committed to the step-up into a sales conversation hitherto.
Nevertheless, they have a need or have denoted an interest in your product or service; hence, they are more amenable to your sales pitch than any random lead. Market Qualified Leads also present an intent to buy the product; during the initial step of this process, the Lead has voluntarily engaged with your business.
If you need more clarification about the process, feel free to connect to our sales executive, and he will resolve your queries to your utmost satisfaction.